Introduction to Generative AI Marketing
Coursera
Three modules cover GenAI foundations for marketing, hands-on tools for marketing content creation, and integrating GenAI into marketing strategy/workflows and decisions
AI marketing course directory
1,008 offerings · page 17 of 21. Use course search to narrow the list.
Coursera
Three modules cover GenAI foundations for marketing, hands-on tools for marketing content creation, and integrating GenAI into marketing strategy/workflows and decisions
Packt
Four modules and six assignments use ChatGPT for brand story, tone/voice, loyalty and adapting a narrative across social, blogs, email and other channels
Packt
Four modules use marketing KPIs and performance measures including conversion, CPA and ROI, regression/decision-tree analysis covers conversion and churn, time series methods such as ARIMA and Prophet address seasonality and trends
Packt
Five modules apply zero/few-shot learning, transfer learning and retrieval-augmented generation to marketing content, product descriptions, personalized campaigns and micro-targeted engagement, ethics and governance are included
Packt
A six-module course teaches a social-media AI agent blueprint, hands-on no-code agent design/build, and Make.com setup/service integration for social workflow automation, the page lists eight assignments
AI Business School
Four modules and five assignments practice job-specific AI/prompt use cases, interactive sandboxes, campaigns, brand messaging and persuasive communication, a project asks learners to devise a role-specific AI use case
Packt
Four modules apply ML to customer sentiment and behavior, A/B testing, recommendations, segmentation and personalized experiences, the page lists four assignments
SkillUp
Three modules and six assignments produce an SEO/GEO project: keyword clusters, AI-optimized blog content, structured data/schema, evaluation and a final case study
SkillUp
Two modules introduce AI search/GEO including Google AI Overviews and Perplexity, entities/intent/context, content formats and schema-backed answers, practical implementation and measurement
SkillsBooster Academy
Six modules cover the RACE prompt framework, AI technical audits, agentic monitoring, AI search/Google algorithms, Search Console analysis with LLMs, keyword and content-gap research, intent, E-E-A-T, metadata and predictive SEO
Aptly
Four modules cover AI social content/visuals, audience personas and trend insight, plus campaign optimization via performance analysis, A/B testing and creative refinement, the page lists seven assignments
Coursera
Applies GenAI to product marketing: practice with ChatGPT and Google Ads AI, optimize campaigns with data-driven frameworks, and evaluate campaign metrics to guide strategic decisions
Coursera
Four modules follow a distinct market-research-to-planning arc: GenAI in market research/consumer behavior, big-data preprocessing, cleaning and visualization using a Nike case, then a customer-insights strategy hands-on activity and…
Coursera
Learners create AI-personalized content across channels, analyze customer data and segments, use behavior analysis to improve content, and optimize campaigns using real-world examples
Coursera
One module teaches applied customer-data workflows: AI-driven feedback processing, customer segmentation, trend forecasting, personalized interactions, and using results to improve customer experience and retention. The page includes…
Coursera
The module centers on marketing-team operating workflows: applying a GenAI future-ready framework, planning adoption with a roadmap/resources, creating a presentation with Gamma, and using AI for cross-functional collaboration, project…
Coursera
Learners analyze how GenAI changes journey mapping, design a GenAI-enhanced customer journey map, and evaluate implementation benefits and challenges
Coursera
Focuses on ethical implications of AI in marketing, decision frameworks, applying ethics to AI-powered campaigns and strategies, and assessing and mitigating risks
Coursera
Create personalized ad creatives with Gemini, Bannerboo or Elai, automate Google Ads AI and Facebook Ads Manager campaigns with targeting/budgeting, and analyze CPA, CTR and ROAS to optimize results
Coursera
Covers email-marketing practice, customer segmentation/persona creation, and prompting or rewriting email content for specific segments and personas
Coursera
A step-by-step SEO course: contextualize GenAI in keyword research, define ways it improves SEO keyword outcomes, and integrate GenAI tools into keyword-research workflows
Coursera
Introduces JUNE customer analytics use cases, platform setup for data collection/analysis, AI-generated reports, and using those insights to inform product decisions, the page also tags data-driven marketing
Semrush Academy
Plan bot-accessible site architecture, sitemaps, indexing, schema and performance checks, use Site Audit to identify LLM optimization issues. Broader technical SEO instruction surrounds the AI-specific units
Semrush Academy
Use on-page tools for metadata, content briefs, image text and internal linking, apply generative engine optimization and structure content for AI interpretation and citation. Broader conventional SEO units are included
Semrush Academy
Build and cluster keyword lists, map keywords to pages and compare gaps, then conduct AI prompt research in Semrush. The course combines conventional keyword planning with AI search discovery
Davidson College
Two modules: AI concepts/evolution in digital marketing, real use cases and integration decisions, then generative AI and ChatGPT for marketing, risks, effective prompts and advanced prompt engineering
Davidson College
Two modules cover predictive analytics, real-time optimization, NLP and neural networks, then AI market research, customer segmentation, copywriting, email personalization, social scheduling and strategy optimization
Davidson College
Two modules cover AI-assisted strategy, competitive analysis, customer insights/segmentation and journey automation, then AI social posts and creative production across visual and multimedia formats
Microsoft
Marketing GenAI foundations/limitations, privacy, ethics and brand safety, briefs into AI tasks, multi-channel copy, automated workflows, audience segments, asset repurposing, A/B variations and daily AI use
Starweaver
Six lessons on predictive sales, marketing analysis/campaign optimization, customer segmentation, lead scoring, personalization, performance tracking, privacy/bias and a capstone
Starweaver
Meta Page/Business Suite setup, content and community, Ads Manager objectives/measurement, Pixel, Conversions API, Custom/Lookalike Audiences, ChatGPT for audience research, creative, ad copy, test plans and campaign optimization
Starweaver
Eight-week SEO workflow: keyword/search intent and competitor research, SEMrush, content/on-page SEO, links/outreach, technical SEO/audits, GA4/Search Console. Final unit applies ChatGPT to local SEO, keywords, content, metadata,…
Salford Business School
Three-week digital marketing course covers fundamentals, consumer behavior, STP, data/KPIs, campaign planning and ROI, includes AI/ML personalization, ethics and a Netflix AI-personalization case
AI CERTs
Seven modules apply Copilot to campaign planning, ad/social/email content, market trends, segments, A/B variants, Power BI/Excel monitoring, Copilot Studio content-request and brand-guideline agents, responsible AI and an end-to-end…
Microsoft
Four modules cover Copilot setup/responsible use in a marketing organization, prompts and use in research, customer analysis, campaign planning, creative, pricing, CX and retention, competitive/channel analysis and performance reports,…
LearnKartS
Three modules cover ChatGPT/Gemini copy and SEO content, AI workflow for blogs, videos, podcasts and social repurposing, MailerLite email sequences, personalization, delivery/subject optimization, testing and campaign analytics
LearnKartS
Three modules apply ChatGPT to business emails/articles/headlines/scripts and promo copy, prompts for audience, tone and brand, social content, ad/sales copy, scheduling, review analysis and automation
Emory University
Four modules introduce GenAI marketing uses and prompt iteration, visual content/customer engagement, chatbot limits and legal/IP risks, and purchase-funnel applications for acquisition and engagement
Board Infinity
Two modules apply GenAI to blogs, ads, social/video, personalization and email, audience targeting, A/B tests, predictive analytics, sentiment and campaign optimization, with applied case studies
SkillsBooster Academy
Six modules use RACE prompting and Gemini with Google Workspace for buyer personas/reviews/competitor research, trends/customer journeys, SEO/FAQ schema, Google Ads copy, campaign briefs, emails, Sheets data cleaning and performance…
University of Maryland, College Park
Six modules connect marketing fundamentals (segmentation, targeting, positioning, branding) with ad targeting, recommender algorithms, personalization and LLM/text analysis, includes a ChatGPT marketing exercise, final organizational AI…
Starweaver
Four modules cover GenAI literacy/governance, multimodal content/brand voice, SEO and AEO, conversational AI/hyper-personalization and agentic journeys, marketing analytics/optimization/ROI, includes hands-on work and an…
Simplilearn
Three modules apply GenAI to channel content, images/video, personalized campaigns, KPI analytics and marketing strategy, then sales forecasting, CRM/churn, lead generation, cross-sell/up-sell and ethics, includes product…
Universidad de Palermo
Four modules cover AI content/campaign ideas, AI/no-code sites, shops and apps, marketing process automation with Systeme.io/Make including funnels, leads and email, and AI social video/multimedia production and publishing
Board Infinity
Four modules build an AI-driven omnichannel brand campaign: creative generation and testing, predictive audience targeting and personalization, automated experiments/A-B and multivariate tests, cross-channel attribution, predictive KPIs…
Board Infinity
Four modules use social, search, review and cultural signals for sentiment, brand-health and competitor analysis, build dynamic personas and ML-based segmentation/trend forecasts, and produce an ethical, privacy-aware multi-source…
Board Infinity
Four modules cover AI brand research and ethics, social listening, sentiment, audience clustering and brand-health measures, predictive engagement, personalization, marketing automation and A/B testing, and a Power BI/Google Data Studio…
Board Infinity
Two practical modules use ChatGPT/Gemini/Canva for product listings and ads, Shopify Sidekick recommendations, Landbot/Tidio support chatbots, review mining, Akkio customer segments, multi-channel campaigns, demand forecasts, inventory,…