Upgrade Your Marketing Strategy with Microsoft Copilot
Four modules cover Copilot setup/responsible use in a marketing organization, prompts and use in research, customer analysis, campaign planning, creative, pricing, CX and retention, competitive/channel analysis and performance reports,…
Microsoft · Coursera
Listed level: Beginner — explicitly published in the course metadata
Four modules cover Copilot setup/responsible use in a marketing organization. Prompts and use in research, customer analysis, campaign planning, creative, pricing, CX and retention. Competitive/channel analysis and performance reports. Includes a peer-reviewed marketing-report project
Audience and starting point
Selected requirements in the publisher course metadata: “No prior experience required”. Current accounts, software and full prerequisites require the provider page
Access and subscriptions
Page advertises enrollment and requires a Copilot license. A 30-day trial link is described for eligible Microsoft 365 Personal/Family users. No enrollment, purchase or license access
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.
One module includes hands-on GenAI activities for trend forecasting, customer segmentation, survey creation and competitive analysis. The page names demos for customer trends with Claude, survey creation with Microsoft Copilot, and…
Published estimated study commitment: 2 hours to complete. Flexible, self-paced schedule. Study estimates are distinct from total video runtimeCheck current priceEnglish
The module centers on marketing-team operating workflows: applying a GenAI future-ready framework, planning adoption with a roadmap/resources, creating a presentation with Gamma, and using AI for cross-functional collaboration, project…
Published estimated study commitment: 3 hours to complete. Flexible, self-paced schedule. Study estimates are distinct from total video runtimeCheck current priceEnglish
Seven modules apply Copilot to campaign planning, ad/social/email content, market trends, segments, A/B variants, Power BI/Excel monitoring, Copilot Studio content-request and brand-guideline agents, responsible AI and an end-to-end…
Seven modules, about nine hours, intermediate, seven assignmentsCheck current priceEnglish