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One module includes hands-on GenAI activities for trend forecasting, customer segmentation, survey creation and competitive analysis. The page names demos for customer trends with Claude, survey creation with Microsoft Copilot, and…
Coursera · Coursera
Listed level: Intermediate
One module includes hands-on GenAI activities for trend forecasting, customer segmentation, survey creation and competitive analysis. The page names demos for customer trends with Claude, survey creation with Microsoft Copilot, and competitor analysis with Gemini, plus ChatGPT demos for trends/segmentation and survey/competitive analysis. It lists two assignments and a peer-reviewed practice project
Familiarity with market-research concepts and workflows, including data collection, analysis, and segmentation, is expected
Assessment: Published listing: 2 assignments. Advertised AI grading. Actual marking quality and instructor feedback untested. 1 peer-review activity listed. This does not establish instructor assessment. Retained assessment detail: Published listing: 2 assignments. Advertised AI grading. Actual marking quality and instructor feedback untested. 1 peer-review activity listed. This does not establish instructor assessment. Retained assessment detail: Two AI-graded assignments and one peer-reviewed practice project are listed. Market research tasks include trends, segmentation, surveys and competitor analysis. Instructor assessment and learner validity are untested
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Coursera
One module teaches applied customer-data workflows: AI-driven feedback processing, customer segmentation, trend forecasting, personalized interactions, and using results to improve customer experience and retention. The page includes…
Microsoft
Four modules cover Copilot setup/responsible use in a marketing organization, prompts and use in research, customer analysis, campaign planning, creative, pricing, CX and retention, competitive/channel analysis and performance reports,…
Coursera
Page names GPT-4 email campaigns, micro-influencer campaign, social content, Runway thumbnail creation, Claude competitor analysis and ethics, two assignments plus peer review