Two modules: AI concepts/evolution in digital marketing, real use cases and integration decisions, then generative AI and ChatGPT for marketing, risks, effective prompts and advanced prompt engineering
Davidson College · edX
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Two modules: AI concepts/evolution in digital marketing, real use cases and integration decisions. Then generative AI and ChatGPT for marketing, risks, effective prompts and advanced prompt engineering
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Two one-week modules: evaluate digital-copy principles and work with AI copy tools, use basic/advanced prompts for blogs, websites and email newsletters, and create a mini-portfolio of persuasive AI-assisted copy that is socially…
Two weeksCheck current priceAsk about teaching language
Eight modules cover AI-enabled keyword research and technical SEO, ChatGPT SEO workflows, content generation/optimization, competitor research and strategy, prompt engineering, ethics and search trends
Course JSON-LD PT7H49M59S across eight syllabus sectionsCheck current priceEnglish
Four modules introduce GenAI marketing uses and prompt iteration, visual content/customer engagement, chatbot limits and legal/IP risks, and purchase-funnel applications for acquisition and engagement
Four modules. About one week at ten hours/week. Three assignmentsCheck current priceEnglish