AI Marketing Courses

Marketing focus

Using GenAI for Tailored Customer Emails

Covers email-marketing practice, customer segmentation/persona creation, and prompting or rewriting email content for specific segments and personas

Coursera · Coursera

Listed level: Intermediate

Strategy and market researchContent and copywritingEmail and lifecycle marketingCustomer analytics and personalization

Inside the course

What you’ll cover

Covers email-marketing practice, customer segmentation/persona creation, and prompting or rewriting email content for specific segments and personas

Audience and starting point

Basic understanding of email marketing and related tools is recommended

Practice and assessment

Assessment: Published listing: 3 assignments. Retained assessment detail: Published listing: 3 assignments

Access and subscriptions

Check enrollment and software access

Learning decision: Choose one customer moment; make Two email alternatives; check Consent, relevance and a clear next step.
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