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Three-week digital marketing course covers fundamentals, consumer behavior, STP, data/KPIs, campaign planning and ROI, includes AI/ML personalization, ethics and a Netflix AI-personalization case
Salford Business School · FutureLearn
Three-week digital marketing course covers fundamentals, consumer behavior, STP, data/KPIs, campaign planning and ROI. Includes AI/ML personalization, ethics and a Netflix AI-personalization case
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Related tasks, tools and formats. Check the differences before choosing.
Münchner Marketing Akademie
Six-month, 30-ECTS broad digital-marketing qualification with a dedicated AI/automation module (AI personalization, segmentation/recommendations, marketing automation, chatbots/conversational marketing, predictive analytics, AI ad…
Coursera
Four modules follow a distinct market-research-to-planning arc: GenAI in market research/consumer behavior, big-data preprocessing, cleaning and visualization using a Nike case, then a customer-insights strategy hands-on activity and…
AiinoX
Four half-day units cover AI-supported customer-behavior and data analysis, customer profiles and personalization/recommendation systems, segmentation/targeting, A/B testing and multi-armed bandits, hands-on marketing strategy, and…