Four half-day units cover AI-supported customer-behavior and data analysis, customer profiles and personalization/recommendation systems, segmentation/targeting, A/B testing and multi-armed bandits, hands-on marketing strategy, and…
Four half-day units cover AI-supported customer-behavior and data analysis. Customer profiles and personalization/recommendation systems. Segmentation/targeting, A/B testing and multi-armed bandits. Hands-on marketing strategy. And campaign KPIs, ROI and continuous improvement
Audience and starting point
Page targets marketing, digital-marketing and customer-relationship professionals. No formal prerequisite is stated
Practice and assessment
Practice: The four half-day outline includes work on profiles/personalization, segmentation, A/B testing and campaign KPIs/ROI, including a hands-on marketing-strategy unit. A graded learner deliverable is not stated
Access and subscriptions
Choose-date/Book Now route is displayed. Booking/payment was not tested
Dates and sessions
2026-10-12
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.
Combine metrics, data platforms, segmentation/personalization and testing with predictive customer behavior and AI-informed marketing strategy, the source lists separate predictive and AI/future-trend units
10 sections • 48 lectures • 4h 56m total lengthCheck current priceEnglish
Nine modules build an AI-informed strategy from concrete analysis tasks: map AI-influenced search and recommendation touchpoints in the buyer journey, translate AI insights into a time-bound, geo-targeted plan with channels, budget,…
Published estimated study commitment: 8 hours to complete. Flexible, self-paced schedule. Study estimates are distinct from total video runtimeCheck current priceEnglish
Shared topic: Customer analytics and personalization
CUHK School of Continuing and Professional Studies (CUSCS)
Four units cover AI/e-marketing concepts, machine learning, NLP and predictive analytics plus SEO applications, AI-assisted content planning/creation and social analytics, ad targeting and customer interaction, and…
12 hours across 4 sessionsAdvertised amount 2070 · currency not confirmed · Page displays “$2,070” without a currency label. Currency unknownCantonese (English support)