Marketing focus
Four modules use marketing KPIs and performance measures including conversion, CPA and ROI, regression/decision-tree analysis covers conversion and churn, time series methods such as ARIMA and Prophet address seasonality and trends
Packt · Coursera
Four modules use marketing KPIs and performance measures including conversion, CPA and ROI. Regression/decision-tree analysis covers conversion and churn. Time series methods such as ARIMA and Prophet address seasonality and trends
Check enrollment and software access
Related tasks, tools and formats. Check the differences before choosing.
Packt
Python workflow covers ETL/Singer and Streamlit, causal/regression analysis, Prophet/ARIMA KPI forecasting, STL/S-H-ESD/Bayesian change-point anomaly detection, k-means/RFM, decision trees/random forests, LDA/QDA and PyMC Marketing BTYD…
Coursera
Nine modules build an AI-informed strategy from concrete analysis tasks: map AI-influenced search and recommendation touchpoints in the buyer journey, translate AI insights into a time-bound, geo-targeted plan with channels, budget,…
Vinay Karode
Implement logistic-regression and decision-tree churn models, interpret predictions and compare ensembles alongside broader insurance and retail-sales projects