Marketing focus
Learners analyze how GenAI changes journey mapping, design a GenAI-enhanced customer journey map, and evaluate implementation benefits and challenges
Coursera · Coursera
Listed level: Intermediate
Learners analyze how GenAI changes journey mapping, design a GenAI-enhanced customer journey map, and evaluate implementation benefits and challenges
Basic knowledge of customer journey mapping and familiarity with data analysis and marketing analytics are recommended
Assessment: Published listing: 2 assignments. Advertised AI grading. Actual marking quality and instructor feedback untested. 1 peer-review activity listed. This does not establish instructor assessment. Retained assessment detail: Published listing: 2 assignments. Advertised AI grading. Actual marking quality and instructor feedback untested. 1 peer-review activity listed. This does not establish instructor assessment
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