Marketing focus
Assess AI tools and initiatives across the customer journey, design GenAI assistants for CRM, and address governance and ethics in marketing applications
University of Zurich Executive Education · Provider website
Assess AI tools and initiatives across the customer journey, design GenAI assistants for CRM, and address governance and ethics in marketing applications
Official course page provides application/register route. No application or access action taken
Listed dates are May 21–22, 2027
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