AI Marketing Courses

Marketing focus

Using AI to Improve Sales Forecasting and Market Strategy

Six lessons on predictive sales, marketing analysis/campaign optimization, customer segmentation, lead scoring, personalization, performance tracking, privacy/bias and a capstone

Starweaver · FutureLearn

Strategy and market researchAutomation, agents and assistantsCustomer analytics and personalizationLead generation and sales

Inside the course

What you’ll cover

Six lessons on predictive sales, marketing analysis/campaign optimization, customer segmentation, lead scoring, personalization, performance tracking, privacy/bias and a capstone

Access and subscriptions

Canonical page lists a $69 premium course and join route. No enrollment or purchase was performed

Learning decision: Frame one business question; make A report with an interpretation; check Data quality, uncertainty and competing explanations.
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Marketing focus

Marketing with AI for Dummies

Shared topic: Strategy and market research

John Wiley & Sons

The 24-module book-based course includes AI/ML behavioral segmentation and persona development, predictive lead scoring, customer lifetime value and dynamic pricing, churn models and retention measurement, NLP/sentiment, predictive…

Coursera displays 24 modules, 23 assignments, beginner level, two weeks at ten hours per week, flexible schedule, English and eight languages availableCheck current priceEnglish
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Related skills

Weiterbildung zum Digital Marketing Manager mit KI

Shared topic: Strategy and market research

Münchner Marketing Akademie

Six-month, 30-ECTS broad digital-marketing qualification with a dedicated AI/automation module (AI personalization, segmentation/recommendations, marketing automation, chatbots/conversational marketing, predictive analytics, AI ad…

6 months. 30 ECTSEUR 4500 · €4,500German
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Marketing focus

Marketing in the Age of AI

Shared topic: Strategy and market research

University of Maryland, College Park

Six modules connect marketing fundamentals (segmentation, targeting, positioning, branding) with ad targeting, recommender algorithms, personalization and LLM/text analysis, includes a ChatGPT marketing exercise, final organizational AI…

Six modules, about two weeks at ten hours/week. Six assignments including peer-reviewed workCheck current priceEnglish
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