Marketing focus
Six modules connect marketing fundamentals (segmentation, targeting, positioning, branding) with ad targeting, recommender algorithms, personalization and LLM/text analysis, includes a ChatGPT marketing exercise, final organizational AI…
University of Maryland, College Park · Coursera
Six modules connect marketing fundamentals (segmentation, targeting, positioning, branding) with ad targeting, recommender algorithms, personalization and LLM/text analysis. Includes a ChatGPT marketing exercise, final organizational AI roadmap and privacy/regulation/brand safety/bias
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