Practical AI and prompting for marketing professionals
Four modules and five assignments practice job-specific AI/prompt use cases, interactive sandboxes, campaigns, brand messaging and persuasive communication, a project asks learners to devise a role-specific AI use case
Four modules and five assignments practice job-specific AI/prompt use cases, interactive sandboxes, campaigns, brand messaging and persuasive communication. A project asks learners to devise a role-specific AI use case
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Five modules/assignments teach task-based AI tool selection, marketing-copy prompt design, operationalizing brand voice, directing/evaluating AI-generated visuals, and building a repeatable content workflow
Indexed page reports 3 hours to complete, beginner level, flexible schedule, and five assignmentsCheck current priceAsk about teaching language
Four modules follow a distinct market-research-to-planning arc: GenAI in market research/consumer behavior, big-data preprocessing, cleaning and visualization using a Nike case, then a customer-insights strategy hands-on activity and…
Published estimated study commitment: 3 hours to complete. Flexible, self-paced schedule. Study estimates are distinct from total video runtimeCheck current priceEnglish
Learners map and prioritize real marketing use cases, study AI's effects on SEO/search, paid ads and platform transparency, practice prompting, brand-voice guidance and knowledge bases, walk a marketing task through from start to…
Page advertises 3-5 hours/week. FAQ recommends about 3 hours/week. Six-week programCheck current priceAsk about teaching language