AI Marketing Courses

AI Marketing Fundamentals and Governance Courses · page 6

Compare AI courses covering fundamentals, responsible use and governance for marketing work.

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Strategy and market researchContent and copywritingSEO and AI searchSocial mediaPaid advertisingEmail and lifecycle marketingCreative visuals and videoAutomation, agents and assistantsCustomer analytics and personalizationLead generation and salesFoundations and responsible use

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132 courses in this collection

Marketing focus

Generative AI: Accelerate your Digital Marketing Career

IBM

Six modules apply GenAI to digital advertising, SEO/keyword research and technical audits, multi-format content, e-commerce/product descriptions and personalization, email copy/campaigns, then responsible-use considerations and a final…

Course JSON-LD PT17H4M42S across six modulesCheck current priceEnglish
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Marketing focus

Generative AI for SEO: Be the #1 Answer in AI Search

SkillsBooster Academy

Eight modules cover AI-enabled keyword research and technical SEO, ChatGPT SEO workflows, content generation/optimization, competitor research and strategy, prompt engineering, ethics and search trends

Course JSON-LD PT7H49M59S across eight syllabus sectionsCheck current priceEnglish
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Marketing focus

Introduction to AI for marketing professionals

AI Business School

Four sections build AI/GenAI literacy with hands-on exercises, examine AI in marketing roles/workflows and use cases, cover risk management, and conclude with an assessment

Course JSON-LD PT5H49M25S across four syllabus sectionsCheck current priceEnglish
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Marketing focus

Introduction to Generative AI Marketing

Coursera

Three modules cover GenAI foundations for marketing, hands-on tools for marketing content creation, and integrating GenAI into marketing strategy/workflows and decisions

Published estimated study commitment: 4 hours to complete. Flexible, self-paced schedule. Study estimates are distinct from total video runtimeCheck current priceEnglish
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Marketing focus

Foundations of AI-Driven Marketing Analytics

Packt

Four modules use marketing KPIs and performance measures including conversion, CPA and ROI, regression/decision-tree analysis covers conversion and churn, time series methods such as ARIMA and Prophet address seasonality and trends

Four modules, about four hours and four assignmentsCheck current priceAsk about teaching language
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Marketing focus

Generative AI for Marketing: Advanced & Responsible

Packt

Five modules apply zero/few-shot learning, transfer learning and retrieval-augmented generation to marketing content, product descriptions, personalized campaigns and micro-targeted engagement, ethics and governance are included

Five modules, about five hours and five assignmentsCheck current priceAsk about teaching language
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Marketing focus

AI SEO: Mastering Generative Engine Optimization (GEO)

SkillUp

Two modules introduce AI search/GEO including Google AI Overviews and Perplexity, entities/intent/context, content formats and schema-backed answers, practical implementation and measurement

Course JSON-LD records about 4 hours 19 minutes. Page lists two modules and four assignmentsCheck current priceEnglish
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Marketing focus

GenAI for Marketing: Ethics and Trends

Coursera

Focuses on ethical implications of AI in marketing, decision frameworks, applying ethics to AI-powered campaigns and strategies, and assessing and mitigating risks

Published estimated study commitment: 3 hours to complete. Flexible, self-paced schedule. Study estimates are distinct from total video runtimeCheck current priceEnglish
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GenAI for Customer Analytics and Insights with JUNE

Coursera

Introduces JUNE customer analytics use cases, platform setup for data collection/analysis, AI-generated reports, and using those insights to inform product decisions, the page also tags data-driven marketing

Published estimated study commitment: 3 hours to complete. Flexible, self-paced schedule. Study estimates are distinct from total video runtimeCheck current priceEnglish
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Marketing focus

Intro to AI for Digital Marketing

Davidson College

Two modules: AI concepts/evolution in digital marketing, real use cases and integration decisions, then generative AI and ChatGPT for marketing, risks, effective prompts and advanced prompt engineering

Three-week self-paced course. Embedded metadata indicates about four hours per weekUSD 99 · Publisher course metadata labels a USD 99 option Paid and a separate option Partially Free. Exact entitlements, tax and checkout terms untestedEnglish
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Marketing focus

AI for Marketing Professionals

Microsoft

Marketing GenAI foundations/limitations, privacy, ethics and brand safety, briefs into AI tasks, multi-channel copy, automated workflows, audience segments, asset repurposing, A/B variations and daily AI use

Two-week online course. Embedded page metadata exposes scheduleUSD 120 · Publisher course metadata labels a USD 120 option Paid and a separate option Partially Free. Exact entitlements, tax and checkout terms untestedEnglish
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Related skills

Marketing in the New Digital Era

Salford Business School

Three-week digital marketing course covers fundamentals, consumer behavior, STP, data/KPIs, campaign planning and ROI, includes AI/ML personalization, ethics and a Netflix AI-personalization case

Three weeks at three hours per weekCheck current priceAsk about teaching language
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