AI Marketing Fundamentals and Governance Courses · page 11

Compare AI courses covering fundamentals, responsible use and governance for marketing work.

Strategy and market research Content and copywriting SEO and AI search Social media Paid advertising Email and lifecycle marketing Creative visuals and video Automation, agents and assistants Customer analytics and personalization Lead generation and sales Foundations and responsible use

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132 courses in this collection

Marketing focus

Content Marketing in the Age of AI Search Masterclass, 2 Module Series

DMAnc

Content strategy for traditional and AI search, GEO, useful/citable content, governance, measurement and scaled content operations

Four live hours total, two per moduleUSD 500 · Fall-1 and Fall-2 promotional price shown as $500 versus regular $1,000. Tax/checkout basis not statedAsk about teaching language

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Marketing focus

Artificial Intelligence (AI) for Marketing Professionals

American Marketing Association (AMA)

AI categories and capabilities mapped to persona development, SEO, content and personalization, with risks and ethics

3 hoursUSD 149 · Non-member price. AMA members listed free. Tax not statedAsk about teaching language

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Marketing focus

The Marketer’s Guide to AI Literacy and Strategy

American Marketing Association (AMA)

AI literacy and output evaluation, responsible prompting, practical marketing use cases, AI-for-ROI framing and pilot planning

2 hours live. Three-month recording/resource accessUSD 275 · Non-member price. $150 member price. Three-plus tickets 10% discount. Tax not statedAsk about teaching language

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Marketing focus

Pós-Graduação em Inteligência Artificial Aplicada ao Marketing

ESPM

Marketing/finance foundations plus NLP, GenAI and LLM applications for campaigns, content, personalization, sentiment, chatbots and automation

390 hours over two academic semestersBRL 52080 · Full payment. Installment totals are higher. Page also states separate R$1,300 enrollment and R$100 selection charges. Tax basis unknownAsk about teaching language

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Formação em Social Media Estrategista: Planejamento, Dados e IA

ESPM

Social strategy and analytics with a dedicated AI lesson covering GenAI social content, agents/Skills/RAG, workflow automation, curation, brand voice and responsible use

Time: ask the providerCheck current priceAsk about teaching language

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Marketing focus

AI-Driven Sales & Marketing Leader (TLG)

Tecnológico de Monterrey (Tec de Monterrey)

40-hour syllabus covers AI strategy/compliance, prompts and low-code agents, marketing/sales applications including segmentation, personalized ads, funnel and campaign automation

40 hours across four 10-hour modulesMXN 15400 · Official catalog excerpt amount, or 12×MXN1,283. Tax basis not statedAsk about teaching language

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Marketing focus

(SCTP) Advanced Certificate in Generative AI for Digital Marketing Specialist

SMU Academy, Singapore Management University

Digital marketing fundamentals, generative AI content/SEO and analytics, journey mapping/personalization/social, email, landing pages and conversion testing

320 hours: 220 asynchronous, 44 synchronous, 16 classroom and 40 assessmentSGD 20928 · Displayed fee inclusive of 9% GST. Subsidy tiers are conditional on residency/age/other eligibilityAsk about teaching language

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Marketing Digital + Inteligencia Artificial

Universidad Panamericana, Educación Continua

Digital marketing fundamentals, search/paid media and social, plus a separate AI module on GenAI, prompt engineering and marketing applications

48 hours, 24 sessionsMXN 36900 · Displayed program investment. Tax basis not statedAsk about teaching language

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Marketing focus

Diplomado en Marketing + IA Aplicado

Unegocios, Facultad de Economía y Negocios, Universidad de Chile

AI marketing foundations, performance, direct marketing, automation, analytics and algorithmic persuasion, applied marketing cases

100 hoursAdvertised amount 1.9e+06 · currency not confirmed · Official pages show $1,900,000 but omit currency code and tax terms. No currency inferredAsk about teaching language

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Marketing focus

Potenciando el Marketing con IA

Universidad Austral, Facultad de Ciencias Empresariales

AI/GenAI/ML foundations, customer insight using GenAI, RAG and agents, product personalization, marketing use-case design, creative/growth, agent integration, CX and productivity

2.5 months, 10 scheduled three-hour classes. 30 class hours calculated from schedule, not stated as an aggregate by the pageCheck current priceAsk about teaching language

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Marketing focus

Curso de Inteligencia Artificial Aplicada al Marketing Digital

Universidad Tecnológica Nacional, Facultad Regional Buenos Aires, Centro de e-Learning

AI marketing fundamentals, content generation/optimization, segmentation and personalization, email marketing, chatbots, campaign automation, ethics and team readiness

Page lists five weeks and 37 syllabus hoursARS 177499 · Displayed total tuition. Tax basis not statedAsk about teaching language

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Marketing focus

AI in Brand Management & Communications (optional MICA certification add-on)

MICA

Generative/agentic AI for brand strategy, consumer/cultural signals, brand architecture, predictive performance/risk, voice/narrative, scalable content and cross-channel communication

4–5 hours per week over eight weeksINR 24000 · AI add-on fee plus GST, offered with core programAsk about teaching language

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