The two-module course uses a sample brand, BrewBuddy. The SEO module covers AI-search/GEO/AEO, keyword discovery, intent maps, topic clusters, an SEO content brief, an AI-assisted draft and on-page optimization. The advertising module…
Coursera displays two modules, four assignments, four hours, beginner level, flexible schedule, English. The page was marked recently updated in October 2026Check current priceEnglish
Select, implement and justify AI and marketing technology for an existing marketing activity, with responsible AI practices. The final project presents the initiative in a five-minute video with supporting documentation
6 weeks. 8–10 hours per weekAdvertised amount 1900 · currency not confirmed · Displayed $1,900 including GST. Currency code unconfirmedAsk about teaching language
Five-day broad AI-marketing certificate: (1) AI marketing foundations, target/trend/sentiment research, profiling/journey/segmentation, prompt and strategy, (2) AI SEO keyword clusters/on-page analysis, funnels, lead magnets, social…
The 12-module plan includes AI foundations, digital law/privacy, online search, AI content marketing, AI e-commerce strategy, AI CRM/email marketing, AI automation and agents, marketing/sales in the AI era, AI growth marketing, and an…
Use prompt engineering to plan structures, research and draft copy, preserve brand voice and audience fit, critique AI-generated text with quality checks, simplify complex ideas, adapt copy to different channels, and apply ethical…
1 dayGBP 525 · From £525, excluding VAT. Virtual. Member discount advertisedAsk about teaching language
Hands-on prompting and context engineering for copy, images, video and audio, research and write long/short-form copy in brand voice, create/edit/adapt illustrations, infographics and moodboards, generate video, speech and music,…
1 dayGBP 525 · From £525, excluding VAT. Virtual. Member discount advertisedAsk about teaching language
Identify high-value marketing automation opportunities, then plan and build no-code AI workflows/agents for content creation, research, lead qualification and routine administration. Hands-on exercises and demonstrations cover platform…
1 dayGBP 525 · From £525, excluding VAT. Virtual. Member discount advertisedAsk about teaching language