Marketing focus
Hands-on prompting and context engineering for copy, images, video and audio, research and write long/short-form copy in brand voice, create/edit/adapt illustrations, infographics and moodboards, generate video, speech and music,…
Chartered Institute of Marketing (CIM) · Provider website
Hands-on prompting and context engineering for copy, images, video and audio. Research and write long/short-form copy in brand voice. Create/edit/adapt illustrations, infographics and moodboards. Generate video, speech and music. Repurpose content into short social clips. And systemize production with custom GPTs/Gems/Copilot Agents, with synthetic-media and governance coverage
Practice: The course explicitly advertises hands-on experience with copy, image, video and audio tools, including brand-voice adaptation and repeatable workflows. No scored output is stated
The page names ChatGPT, Claude, Descript, Gemini, Midjourney, ElevenLabs and Suno. It does not establish which paid tiers are required or their costs
Future date and booking route
2026-10-23. 2026-12-02. 2027-01-07. 2027-02-04. 2027-03-09. 2027-04-07. 2027-05-17. 2027-06-16
Related tasks, tools and formats. Check the differences before choosing.
M Training
AI basics, custom GPTs and brand voice, SEO, image generation, research/personas/competitors/survey analysis, email, blog/content, social, privacy, bias, ethics, copyright
Chartered Institute of Marketing (CIM)
Advanced AI copywriting for practitioners with working knowledge of AI writing tools: research, plan and strategize, apply prompt/context engineering, create outlines and drafts for multiple channels, build GPTs/Gems/Copilot Agents,…
Chartered Institute of Marketing (CIM)
Apply AI to B2B customer/account insight, buyer-persona development and account management, identify and generate leads, map journeys and improve interaction/conversion, personalize website and email marketing, and create B2B content…