AI basics. Custom GPTs and brand voice. SEO. Image generation. Research/personas/competitors/survey analysis. Email, blog/content, social. Privacy, bias, ethics, copyright
Audience and starting point
Marketing workers, business owners and content creators. No prior AI experience needed, marketing understanding recommended
Practice and assessment
Practice: Interactive exercises and real examples. Page describes hands-on use with ChatGPT, Gemini and DALL-E
Tools and software
Free model accounts required for exercises. Paid versions not required. ChatGPT, Gemini, DALL-E and Copilot named
Access and subscriptions
Live online or classroom. Public options include Manchester, Birmingham and online. Private/in-house UK-wide or online. Course notes and three months of follow-up email support. Public classroom £295/1 delegate, £495/2, £595/3, inquire 4+. Public online £250/1, £375/2. +VAT. Private from £590 +VAT on current page. Older outline shows private online £550 and venue £590 +VAT. Current page prevails
Certificate or credential
Certificate of completion. Provider says usable for CPD records/professional-development evidence, not an accredited qualification
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.
Module 1: prompting, brand voice, marketing tasks, LLM basics, copyright/privacy/hallucinations and oversight. Module 2: content, SEO clustering/topic mapping, ads, persona messaging, customer insights and social/review sentiment
Two 2-hour sessions, 4 live hours total. Recordings/slides/handouts sent afterAdvertised amount 500 · currency not confirmed · advertised Fall2026 special. Dollar currency/seat/tax unknownAsk about teaching language
Hands-on prompting and context engineering for copy, images, video and audio, research and write long/short-form copy in brand voice, create/edit/adapt illustrations, infographics and moodboards, generate video, speech and music,…
1 dayGBP 525 · From £525, excluding VAT. Virtual. Member discount advertisedAsk about teaching language
Apply AI to B2B customer/account insight, buyer-persona development and account management, identify and generate leads, map journeys and improve interaction/conversion, personalize website and email marketing, and create B2B content…
1 dayGBP 525 · From £525, excluding VAT. Virtual. Member discount advertisedAsk about teaching language
