Marketing focus
Apply AI to B2B customer/account insight, buyer-persona development and account management, identify and generate leads, map journeys and improve interaction/conversion, personalize website and email marketing, and create B2B content…
Chartered Institute of Marketing (CIM) · Provider website
Apply AI to B2B customer/account insight, buyer-persona development and account management. Identify and generate leads. Map journeys and improve interaction/conversion. Personalize website and email marketing. And create B2B content with text, video and image tools. Course page identifies a dedicated one-day workshop with separate booking dates
The course lists Lusha, ChatGPT, Oppwiser, Gemini, Perplexity, Pollfish, InVideo, Taskade AI, Obviously.ai, Synthesia, Pitch, Otter.ai and Notion as example tools. Required paid accounts/costs are not stated
Future dates and booking route
2026-10-21. 2026-11-18. 2026-12-17. 2027-01-19. 2027-02-24. 2027-03-24. 2027-04-26. 2027-05-25. 2027-06-28
Related tasks, tools and formats. Check the differences before choosing.
Chartered Institute of Marketing (CIM)
Hands-on prompting and context engineering for copy, images, video and audio, research and write long/short-form copy in brand voice, create/edit/adapt illustrations, infographics and moodboards, generate video, speech and music,…
Lisa Peyton (Maven course instructor)
Uses a selected brand to build an AI buyer persona and prompts, scan competitors/category answers in ChatGPT/Claude/Perplexity/Gemini, map citations/sources, and create a one-page AI-search roadmap plus repeatable quarterly method
M Training
AI basics, custom GPTs and brand voice, SEO, image generation, research/personas/competitors/survey analysis, email, blog/content, social, privacy, bias, ethics, copyright