AI Visibility Strategy for Marketing & Comms: Build Your AI Search Roadmap
Uses a selected brand to build an AI buyer persona and prompts, scan competitors/category answers in ChatGPT/Claude/Perplexity/Gemini, map citations/sources, and create a one-page AI-search roadmap plus repeatable quarterly method
Lisa Peyton (Maven course instructor) · Provider website
Uses a selected brand to build an AI buyer persona and prompts, scan competitors/category answers in ChatGPT/Claude/Perplexity/Gemini, map citations/sources, and create a one-page AI-search roadmap plus repeatable quarterly method
Audience and starting point
For marketing/communications practitioners. A brand to analyze is needed for the exercise
Practice and assessment
Practice: The workshop uses a selected brand for prompt/competitor/citation analysis and produces a one-page AI-search roadmap. Individual grading is not specified
Access and subscriptions
Maven workshop page advertises a booking route
Dates and sessions
2026-10-22
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.
Noriko Yokoi, PhD and Sushmita Mohapatra (Maven course instructors)
Runs real buyer questions across ChatGPT, Gemini, Claude, and Perplexity, compares competitors and citations, maps AI buyer journey, uses Findabl to measure visibility, audits content gaps, produces an executable 30/60/90-day brand…
5 live hours plus 3–5 asynchronous hours/exercises. The 90-day blueprint is the course output and later execution planUSD 695 · $695 USD course tuition. Includes 3-month Findabl accessAsk about teaching language
Apply AI to B2B customer/account insight, buyer-persona development and account management, identify and generate leads, map journeys and improve interaction/conversion, personalize website and email marketing, and create B2B content…
1 dayGBP 525 · From £525, excluding VAT. Virtual. Member discount advertisedAsk about teaching language
Write context-rich prompts, run multi-source/deep research for markets/industries/competitors, evaluate citations/data and synthesize decision-ready output, complete repeatable research workflow
