Marketing focus
Use prompt engineering to plan structures, research and draft copy, preserve brand voice and audience fit, critique AI-generated text with quality checks, simplify complex ideas, adapt copy to different channels, and apply ethical…
Chartered Institute of Marketing (CIM) · Provider website
Use prompt engineering to plan structures, research and draft copy. Preserve brand voice and audience fit. Critique AI-generated text with quality checks. Simplify complex ideas. Adapt copy to different channels. And apply ethical practice. Collaborative exercises require an active mainstream AI model account
Practice: The provider describes a practical, hands-on workshop using prompt engineering to improve quality, consistency and efficiency across a copy workflow. The learner’s assessed output is not specified
Future dates and booking route
2026-10-23. 2026-12-18
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