AI Marketing Courses

Marketing focus

Prompt Engineering for Marketers

Build reusable prompts for campaign briefs, stakeholder communications, reports, workflows, proposals, blogs and thought leadership, use SPACE, PAS and DNA prompt frameworks, embedded/role-based/chained prompting and JSON/YAML…

Chartered Institute of Marketing (CIM) · Provider website

Inside the course

What you’ll cover

Build reusable prompts for campaign briefs, stakeholder communications, reports, workflows, proposals, blogs and thought leadership. Use SPACE, PAS and DNA prompt frameworks, embedded/role-based/chained prompting and JSON/YAML structures. Then refine outputs with self-prompting, quality checks and critical review

Practice and assessment

Practice: The page specifies interactive exercises and group tasks for reusable campaign, report and workflow prompts, with techniques/templates/workflows as takeaways. No graded assessment is described

Tools and software

The course describes itself as tool-agnostic and using free or widely available generative-AI tools. It does not list or price a required subscription

Access and subscriptions

Future dates and booking route

Dates and sessions

2026-11-09. 2026-12-17

Learning decision: Start with a content brief; make Two message drafts; check Claims, brand voice and audience fit.
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.

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