Five pillars: AI fundamentals, AI and consumer behavior, product innovation, promotion/distribution, AI-driven marketing strategy. Uses cases, AI-powered simulations, role play and an organizational roadmap project
Time: ask the providerEUR 4500 · EUR 4,500 plus VATEnglish
Assess AI tools and initiatives across the customer journey, design GenAI assistants for CRM, and address governance and ethics in marketing applications
Marketing-first AI across strategy, insights, creative, media, CX, measurement and workflow, participants build a complete AI-enabled campaign portfolio. Responsible governance/data use are included
Time: ask the providerCheck current priceAsk about teaching language
Learners document AI workflows for content, research and campaign planning, explain decision rationale, apply brand-standard/quality/accuracy checks, integrate workflows into marketing and address risk/governance
Seven weeks with a two-hour Wednesday live-online session, plus an advertised four to six hours of guided applied work each week. These are contact hours and weekly effort, not recorded-video runtimeNZD 980 · NZD 980English
Customer-data strategy, personalized campaigns/content and journey design, AI/data-driven growth, digital marketing measurement and responsible AI integration, official page names case studies, hands-on workshops, VR and GenAI use
Time: ask the providerEUR 11600 · EUR 11,600Ask about teaching language
AI strategy/insights/A-B testing, campaign optimization/budgeting, responsible use, research/ideation/editing, SEO prompting, image/video and text-to-video
7 CPD hours, one dayGBP 549 · non-member tuition. Member fee £349Ask about teaching language