Learners document AI workflows for content, research and campaign planning, explain decision rationale, apply brand-standard/quality/accuracy checks, integrate workflows into marketing and address risk/governance
Learners document AI workflows for content, research and campaign planning. Explain decision rationale. Apply brand-standard/quality/accuracy checks. Integrate workflows into marketing and address risk/governance
Audience and starting point
The entry panel lists English-medium secondary or tertiary study in approved countries, NZQA Level 3 or equivalent, and an IELTS route of 5.5 overall with each band at least five. Confirm which equivalence route applies. Technical participation requires a computer, reliable internet, live-session participation and access to relevant AI tools, live or simulated
Access and subscriptions
Official course page provides enrol/enquire route. No application/payment
Certificate or credential
The provider describes the Certificate in AI in Marketing microcredential as NZQA-approved and recorded on the learner's NZQA Record of Learning. External register confirmation and the learner's eligibility were not independently checked
Dates and sessions
Upcoming intakes listed Oct 28, 2026 and Feb 3, 2027
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.
Use prompt engineering to plan structures, research and draft copy, preserve brand voice and audience fit, critique AI-generated text with quality checks, simplify complex ideas, adapt copy to different channels, and apply ethical…
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Rendered page lists about three hours, three modules and two assignmentsCheck current priceAsk about teaching language
Short briefings, live demonstrations and guided laptop practice: create ads, emails, social posts, images, videos and presentations, personalize messages by segment, use AI in campaign planning, ROI tracking, SEO/SEM keyword research,…