Executive Certification in AI for Marketing
Rusel School of Business & Technology (RSBT)
12 sessions: AI landscape, genAI, strategy/data, content, personalization, paid media, agents, analytics, experiments, governance and team rollout
Marketing focus
Agents, strategy, data/personalization, creative/content, automation, CX, governance and project
Instituto de Inteligencia Artificial · Provider website
Agents, strategy, data/personalization, creative/content, automation, CX, governance and project
Practice: Live workshops/cases and real-brand project. Certificate after completion/presentation. Rubric absent
Schedule/access as above
Related tasks, tools and formats. Check the differences before choosing.
Rusel School of Business & Technology (RSBT)
12 sessions: AI landscape, genAI, strategy/data, content, personalization, paid media, agents, analytics, experiments, governance and team rollout
IPAM Lisboa
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Kellogg Executive Education
Design a connected marketing system using continuous customer signals, ideal customer profiles and positioning, modular AI creative, journey orchestration, agents, measurement and governance