Marketing focus
Design a connected marketing system using continuous customer signals, ideal customer profiles and positioning, modular AI creative, journey orchestration, agents, measurement and governance
Kellogg Executive Education · Provider website
Design a connected marketing system using continuous customer signals, ideal customer profiles and positioning, modular AI creative, journey orchestration, agents, measurement and governance
Marketing, martech, analytics and agency leaders. Office/PDF viewer. Extra software may be required
Practice: Program leaders review assignments/discussions/exercises. Live expert questions and TA/peer support
Online delivered with Emeritus. Session header Nov5–Dec31 but start field Nov12. Registration through Nov11
Digital completion certificate at 80% pass. No degree credit or Executive Scholar credit
label: November5–December31 2026. Start field November12. Status: conflicting start dates. Confirm before calendar
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