Marketing focus
AI literacy and output evaluation, responsible prompting, practical marketing use cases, AI-for-ROI framing and pilot planning
American Marketing Association (AMA) · Provider website
AI literacy and output evaluation, responsible prompting, practical marketing use cases, AI-for-ROI framing and pilot planning
Practice: Guided worksheet maps a manual process, a 30-day success measure and one first step. Interactive Q&A. No graded assessment stated
Oct 20, 2026 event listed. Registration not tested
Two PCM Continuing Education Units. No separate completion certificate stated
date: 2026-10-20. Format: live online. Status: future advertised at capture
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