The Marketer’s Guide to AI Literacy and Strategy
American Marketing Association (AMA)
AI literacy and output evaluation, responsible prompting, practical marketing use cases, AI-for-ROI framing and pilot planning
Marketing focus
Prompt design/output evaluation, content and personalization, reporting, responsible tool choice
HubSpot Academy · Provider website
Prompt design/output evaluation. Content and personalization. Reporting. Responsible tool choice
Marketing professionals and small-business owners. Introduction
Six lessons, 15 videos and four advertised quizzes. Ask whether you can submit an applied project for feedback
Free course. Login needed to start. Software entitlement not confirmed
Related tasks, tools and formats. Check the differences before choosing.
American Marketing Association (AMA)
AI literacy and output evaluation, responsible prompting, practical marketing use cases, AI-for-ROI framing and pilot planning
Marketing Association New Zealand
Workshop covers prompt writing, generating/improving content, campaign planning/research, SEO, storytelling/personas, market analysis and automation, includes privacy, ethics, bias, copyright and output evaluation/refinement
High Intent Labs
Four weeks: shared Marketing Brain and website, connect tools and build copy/research/reporting agents, chain them into workflows, create scorecard, critic agent and evaluation set