AI Marketing Courses

Marketing focus

Potenciando el Marketing con IA

AI/GenAI/ML foundations, customer insight using GenAI, RAG and agents, product personalization, marketing use-case design, creative/growth, agent integration, CX and productivity

Universidad Austral, Facultad de Ciencias Empresariales · Provider website

Inside the course

What you’ll cover

AI/GenAI/ML foundations. Customer insight using GenAI, RAG and agents. Product personalization. Marketing use-case design. Creative/growth. Agent integration. CX and productivity

Practice and assessment

Practice: Two workshops and a real applied use-case project presented at an in-person close. Certificate requires 75% attendance and passing a practical assignment or final exam

Access and subscriptions

Advertised start Sep 17, 2026 (past at capture). Next dates/fee not posted on page

Certificate or credential

Academic completion certificate from Universidad Austral after required promotion conditions: 75% attendance and approved project or final exam

Learning decision: Define the visual brief; make Two concepts for one message; check Rights, accuracy and message fit.
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.

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