AI/GenAI/ML foundations. Customer insight using GenAI, RAG and agents. Product personalization. Marketing use-case design. Creative/growth. Agent integration. CX and productivity
Practice and assessment
Practice: Two workshops and a real applied use-case project presented at an in-person close. Certificate requires 75% attendance and passing a practical assignment or final exam
Access and subscriptions
Advertised start Sep 17, 2026 (past at capture). Next dates/fee not posted on page
Certificate or credential
Academic completion certificate from Universidad Austral after required promotion conditions: 75% attendance and approved project or final exam
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.
Customer-data strategy, personalized campaigns/content and journey design, AI/data-driven growth, digital marketing measurement and responsible AI integration, official page names case studies, hands-on workshops, VR and GenAI use
Time: ask the providerEUR 11600 · EUR 11,600Ask about teaching language
The 12-module plan includes AI foundations, digital law/privacy, online search, AI content marketing, AI e-commerce strategy, AI CRM/email marketing, AI automation and agents, marketing/sales in the AI era, AI growth marketing, and an…
Design a connected marketing system using continuous customer signals, ideal customer profiles and positioning, modular AI creative, journey orchestration, agents, measurement and governance
8 weeks. Assignment deadlines generally 7–14 daysAdvertised amount 2800 · currency not confirmed · tuitionAsk about teaching language