The Marketer’s Guide to AI Literacy and Strategy
American Marketing Association (AMA)
AI literacy and output evaluation, responsible prompting, practical marketing use cases, AI-for-ROI framing and pilot planning
Compare AI courses for audience research, positioning, campaign planning and marketing strategy.
480 courses in this collection
American Marketing Association (AMA)
AI literacy and output evaluation, responsible prompting, practical marketing use cases, AI-for-ROI framing and pilot planning
Bundesverband Digitale Wirtschaft (BVDW)
AI use across the customer journey: content, SEO/GEO, personalized email/social/ads, automation, loyalty and company use-case development, with data and legal topics
ESPM
Social strategy and analytics with a dedicated AI lesson covering GenAI social content, agents/Skills/RAG, workflow automation, curation, brand voice and responsible use
ESPM
Search journey and zero-click, brand-led growth/PR, SEO/AEO/GEO, LLM processing, off-page social/search orchestration and agentic marketing stack
ESPM
Brand DNA documentation and content planning, instructor demonstrates using it to configure AI-agent instructions and generate personas, editorial calendars and funnel-stage content
ESPM
Generative search/RAG, PR E-E-A-T/linkbuilding, brand-entity mentions and community/listicle distribution, AI-visibility measurement and client dashboards
Tecnológico de Monterrey (Tec de Monterrey)
40-hour syllabus covers AI strategy/compliance, prompts and low-code agents, marketing/sales applications including segmentation, personalized ads, funnel and campaign automation
Tecnológico de Monterrey (Tec de Monterrey)
Marketing AI use cases, segmentation/personalization/recommendation/prediction, tool use and an AI strategy fit/needs/budget/plan
SMU Academy, Singapore Management University
AI LinkedIn strategies for brand visibility, networking, content, company branding, lead generation/sales, thought leadership and ROI
NUS Business School Executive Education
Digital strategy/consumer behavior, content/social, a dedicated AI-in-digital-marketing session, performance/ROI, omnichannel and digital privacy
Universidad Tecnológica Nacional, Facultad Regional Buenos Aires, Centro de e-Learning
AI-assisted growth strategy, Meta/TikTok paid campaigns, account and conversion setup, targeting, retargeting/ecommerce, creative, reporting, A/B testing and optimization
MICA
Generative/agentic AI for brand strategy, consumer/cultural signals, brand architecture, predictive performance/risk, voice/narrative, scalable content and cross-channel communication
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