AI for Marketing: A Practical Workshop for SMEs
York St John University
Build reusable prompts, own-business brand-voice social/blog drafts, enquiry-generation marketing plan, AI-search/SEO plan and 90-day rollout plan
Compare AI courses for audience research, positioning, campaign planning and marketing strategy.
480 courses in this collection
York St John University
Build reusable prompts, own-business brand-voice social/blog drafts, enquiry-generation marketing plan, AI-search/SEO plan and 90-day rollout plan
NUS Business School Executive Education
Value-based marketing, consumer behavior, brand, AI-era digital marketing, display/search ads, AI/user content and ROI, capstone
Rusel School of Business & Technology (RSBT)
12 sessions: AI landscape, genAI, strategy/data, content, personalization, paid media, agents, analytics, experiments, governance and team rollout
DMAnc
Tool selection for a creative brief, prompt writing for style/composition/brand consistency, image systems, and campaign/ad/social variations
DMAnc
Diagnose underperforming content, crawl/index state, traffic opportunities, competitor/topic gaps, conversion metrics and repair/optimize content for SEO and AI answer engines
DMAnc
AI search landscape, AEO/GEO/AEM strategy, source authority and citation, content structure, audits, traditional and AI-search measurement
DMAnc
AI-supported social research/planning, calendars and campaign structure, content generation/repurposing, on-brand visuals/video and reporting insights
DMAnc
Brief-based AI image creation, social/campaign visuals, video formats, brand style/consistency, image-rights/disclosure, prompt workflow and performance-based refinement
DMAnc
Content strategy for traditional and AI search, GEO, useful/citable content, governance, measurement and scaled content operations
DMAnc
Diagnose weak AI drafts, edit for specificity/trust/brand voice, create a working voice guide, apply editing filters and review content across email, social, ads and landing pages
DMAnc
Use Claude to refine positioning and briefs, compare campaign options, combine research inputs, execute content/workflow tasks, evaluate automation boundaries and coordinate multiple models/tools
American Marketing Association (AMA)
AI categories and capabilities mapped to persona development, SEO, content and personalization, with risks and ethics
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