KI im Digitalen Marketing – Onlinekurs & Zertifikat
AI use across the customer journey: content, SEO/GEO, personalized email/social/ads, automation, loyalty and company use-case development, with data and legal topics
AI use across the customer journey: content, SEO/GEO, personalized email/social/ads, automation, loyalty and company use-case development, with data and legal topics
Practice and assessment
Practice: Page promises practical examples, interactive delivery, participant-specific questions and an exam. Exam format/rubric and project feedback are not explained. Assessment: The page mentions an exam and certificate, but does not specify exam format, passing threshold or conditions
Access and subscriptions
Course page lists the date as in planning. Future session and enrollment status need provider confirmation
Certificate or credential
BVDW certificate included, with an exam mentioned. Passing threshold/conditions are not specified
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.
Five-day broad AI-marketing certificate: (1) AI marketing foundations, target/trend/sentiment research, profiling/journey/segmentation, prompt and strategy, (2) AI SEO keyword clusters/on-page analysis, funnels, lead magnets, social…
Customer-data strategy, personalized campaigns/content and journey design, AI/data-driven growth, digital marketing measurement and responsible AI integration, official page names case studies, hands-on workshops, VR and GenAI use
Time: ask the providerEUR 11600 · EUR 11,600Ask about teaching language