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Every listing here carries the normalized self-paced delivery mode. Use the collection when scheduling flexibility matters, then compare workload, access and practice rather than assuming that self-paced means brief or effortless.
796 published listings · 634 marketing focus · 162 related skillsPage 17 of 17. Labels distinguish marketing-focused courses from related skills. Published mentions do not establish depth, quality or current enrollment.
University of Colorado Boulder
Python/JSON practicals apply unsupervised text analysis to YikYak sentiment segmentation and Amazon reviews, with TF-IDF/topic models, BERTopic and text networks
University of Colorado Boulder
Practical workflow defines a codebook and gold labels, constructs a feature matrix, trains an elastic-net text classifier, then validates on held-out data using metrics and learning curves, Python/scikit-learn/TensorFlow are listed
Coursera
Google Analytics audience segmentation and export, AI-assisted sentiment/theme analysis and NLP clustering, A/B validation, churn model checks using precision/recall, and automated Looker Studio dashboards/reports
University of Illinois Urbana-Champaign
Marketing analytics applies causal analysis and AI/ML predictive models to customer behavior, text/sentiment/topic/network analyses to user, firm and AI-generated content, and conjoint analysis to preference, examples address CLV, churn…
O.P. Jindal Global University
Marketer-facing decision workflows use CLV/value and lifecycle, likelihood to buy/engage, personalized recommendations, clustering/personas, remarketing/lookalikes, churn and marketing automation/data governance. This public outline is…
Packt
Python workflow covers ETL/Singer and Streamlit, causal/regression analysis, Prophet/ARIMA KPI forecasting, STL/S-H-ESD/Bayesian change-point anomaly detection, k-means/RFM, decision trees/random forests, LDA/QDA and PyMC Marketing BTYD…
SkillsBooster Academy
Seven modules cover reusable marketer prompt libraries and Notion content templates, AI-assisted content strategy, calendars and competitor analysis, SEO and content repurposing, audience segmentation, predictive analytics and a…
John Wiley & Sons
The 24-module book-based course includes AI/ML behavioral segmentation and persona development, predictive lead scoring, customer lifetime value and dynamic pricing, churn models and retention measurement, NLP/sentiment, predictive…
AI CERTs
Eight modules cover AI in marketing, AI-driven content and personalization, social media/email, marketing analytics, ethical use, AI marketing strategy, multichannel campaigns and marketing agents. The public page lists seven…
Coursera
Three modules describe: identifying agent opportunities in campaign planning, social scheduling and A/B testing, prompting for brand-aligned content and sentiment tracking, and CRM integration/performance analytics. Listed course tasks…
SkillsBooster Academy
Five modules use marketing frameworks (Product-Market Fit, Jobs-to-be-Done, NPS, trends and business constraints) with Copilot for market research, social content, image creation, keyword research, email, scenario forecasting, content…
Board Infinity
The two-module course uses a sample brand, BrewBuddy. The SEO module covers AI-search/GEO/AEO, keyword discovery, intent maps, topic clusters, an SEO content brief, an AI-assisted draft and on-page optimization. The advertising module…
UC Online (University of Canterbury)
Four modules: (1) identify how GenAI works, its creative limits and prompt engineering, (2) examine GenAI use in digital marketing and select effective, efficient marketing applications, (3) address plagiarism, accuracy, confirmation…
Tata Maytesyan (Maven course instructor)
Builds a personalized AI integration roadmap, applies AI to marketing research, social listening, interviews, trend detection, product/campaign planning, on-brand ads and creative, no-code landing pages, tone-of-voice GPTs, and reusable…
Lisa Peyton (Maven course instructor)
Self-paced content strategy course covering market/competitor research, audience/persona work, segmentation, AI-informed content strategy, distribution/measurement, and recorded material on agents, automation, lead generation, and…
Western Continuing Studies (with Ziplines)
Analyze channel-performance datasets and explain performance changes, surface competitor positioning and messaging, turn insights into optimization strategies, generate on-brand ads, visuals and creative concepts from performance…
RISE by BCG
Learners master digital marketing channels and generative-AI tools for data-informed strategy, analyze BCG-inspired real-world cases, use generative AI and digital tools to build personalized cross-channel campaigns, and design/deliver…
Australian College of Business Intelligence (ACBI)
Assess a business's digital assets, target market and digital presence with AI, identify AI opportunities, create websites, images, videos and other on-brand content using prompting/style direction, critically evaluate generated work,…
Impactiv8 / Click Engage Convert Academy
The guided implementation workshop builds three connected marketing assets: an AI-ready knowledge core from the business owner's expertise, a visual authority framework for recognizable/on-brand creative, and a repeatable weekly content…
DigitalMarketer
On-demand lessons apply AI to keyword research, landing pages, long/short content and video, email broadcasts/follow-up and campaign optimization. Included copywriting bonus materials are not separate counted courses
Marketing AI Institute / AI Academy by SmarterX
Five expert-led lessons with a hands-on final project to create a 30-day AI action plan and competitive analysis, includes use-case workbook/tool mapping and building a Co-X assistant
Australian Marketing Institute
Marketing-first AI across strategy, insights, creative, media, CX, measurement and workflow, participants build a complete AI-enabled campaign portfolio. Responsible governance/data use are included
ESCP Business School
Five modules: AI marketing strategy/value creation, decision intelligence/customer insights and predictive models, AI-enabled customer experience, creative/omnichannel communication, MarTech, governance and operating models.…
UT Austin McCombs Skills
Five-week playbook: opportunity map, competitor analysis, A/B creative, campaign optimization and sentiment-monitoring automation, module tests
American Marketing Association (AMA)
AI categories and capabilities mapped to persona development, SEO, content and personalization, with risks and ethics
Universidad Panamericana, Educación Continua
AI for market/customer analysis, segmentation, campaign planning, prototyping, iteration, KPI monitoring and scaling
Universidad Tecnológica Nacional, Facultad Regional Buenos Aires, Centro de e-Learning
SEO/GEO for Google/Bing/LLMs, keyword and conversational intent, content for AI Overviews, citation-oriented off-page work, technical schema, measurement/auditing
MICA
Generative/agentic AI for brand strategy, consumer/cultural signals, brand architecture, predictive performance/risk, voice/narrative, scalable content and cross-channel communication