Unsupervised Text Classification for Marketing Analytics
Python/JSON practicals apply unsupervised text analysis to YikYak sentiment segmentation and Amazon reviews, with TF-IDF/topic models, BERTopic and text networks
Python/JSON practicals apply unsupervised text analysis to YikYak sentiment segmentation and Amazon reviews, with TF-IDF/topic models, BERTopic and text networks
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Shared topic: Customer analytics and personalization
O.P. Jindal Global University
Marketing text-mining curriculum applies sentiment, topic modeling, NLP, named-entity recognition, classification, topic clustering and predictive analysis to customer reviews, social posts, feedback and news. Named uses include…
12 modules and 36 assignments. Coursera estimates two weeks at ten hours per week. The public outline does not establish coding or learner-built modelsCheck current priceAsk about teaching language
Marketing analytics applies causal analysis and AI/ML predictive models to customer behavior, text/sentiment/topic/network analyses to user, firm and AI-generated content, and conjoint analysis to preference, examples address CLV, churn…
Four modules and five assignments. Intermediate. Coursera estimates two weeks at ten hours per weekCheck current priceEnglish
Build a customer-review sentiment pipeline and ecommerce review analysis combining entity recognition/topic modeling, with probabilistic features/Naive Bayes and model deployment. Broader NLP foundations accompany the explicit…
12 sections • 56 lectures • 6h 24m total lengthCheck current priceEnglish