Marketing focus
Four modules: (1) identify how GenAI works, its creative limits and prompt engineering, (2) examine GenAI use in digital marketing and select effective, efficient marketing applications, (3) address plagiarism, accuracy, confirmation…
UC Online (University of Canterbury) · Provider website
Four modules: (1) identify how GenAI works, its creative limits and prompt engineering. (2) examine GenAI use in digital marketing and select effective, efficient marketing applications. (3) address plagiarism, accuracy, confirmation bias and oversight. (4) complete a work-context digital-marketing task more efficiently or effectively using GenAI. Activities and self-assessment quizzes provide feedback. No formal graded assessment
Page advertises enrolment for the 2026-11-02 and later listed starts. Enrollment was not tested
2026-09-28 start (listed). 2026-11-02. 2027-02-08. 2027-03-15
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