Marketing focus
Google Analytics audience segmentation and export, AI-assisted sentiment/theme analysis and NLP clustering, A/B validation, churn model checks using precision/recall, and automated Looker Studio dashboards/reports
Coursera · Coursera
Listed level: Beginner
Google Analytics audience segmentation and export, AI-assisted sentiment/theme analysis and NLP clustering, A/B validation, churn model checks using precision/recall, and automated Looker Studio dashboards/reports
Assessment: Published listing: 40 assignments. Advertised AI grading. Actual marking quality and instructor feedback untested. Retained assessment detail: Published listing: 40 assignments. Advertised AI grading. Actual marking quality and instructor feedback untested
The official provider listing offers an online course entry point. Sign-in, enrollment, checkout and learner access were not tested
Related tasks, tools and formats. Check the differences before choosing.
Board Infinity
Four modules cover AI brand research and ethics, social listening, sentiment, audience clustering and brand-health measures, predictive engagement, personalization, marketing automation and A/B testing, and a Power BI/Google Data Studio…
DataCamp
Dedicated Telco Churn workflow: exploratory analysis, feature selection/engineering, supervised scikit-learn prediction, train/test split, confusion matrix and accuracy/precision/recall/ROC-AUC/F1, tuning and feature importance
CUHK School of Continuing and Professional Studies (CUSCS)
Four units cover AI/e-marketing concepts, machine learning, NLP and predictive analytics plus SEO applications, AI-assisted content planning/creation and social analytics, ad targeting and customer interaction, and…