Build marketing data foundations, interpret predictive churn/CLV/propensity models, design experiments and incrementality tests, connect scores to lifecycle journeys and govern optimization decisions
9 sections • 54 lectures • 3h 42m total lengthCheck current priceEnglish
Apply generative AI and predictive analytics to campaign planning, personalization, CRM integration, experimentation, content and marketing-performance reporting
24 sections • 110 lectures • 6h 1m total lengthCheck current priceEnglish
Use AMZScout for product and keyword research, review analysis, listing optimization and AI-assisted opportunity validation across Amazon business models
3 sections • 11 lectures • 1h 4m total lengthCheck current priceEnglish
Use AI for donor prospect research, personalized fundraising communications and social, website and email content within a broader nonprofit literacy course
2 sections • 9 lectures • 50m total lengthCheck current priceEnglish
Develop clothing-brand names and identity with AI, analyze customer data and create personalized marketing campaigns alongside broader design, store and supply-chain tasks
16 sections • 46 lectures • 3h 55m total lengthCheck current priceEnglish
Build k-means customer segments, a decision-tree spending predictor and an SVM churn model, select features and interpret models for marketing decisions
21 sections • 23 lectures • 3h 24m total lengthCheck current priceEnglish
Build a customer-segmentation clustering project in four lessons/33 minutes after Python data preparation and ML fundamentals, broader data science is adjacent
14 sections • 78 lectures • 11h 13m total lengthCheck current priceEnglish
Prepare customer data in Python, apply supervised regression and unsupervised k-means/PCA, evaluate clusters and translate segments into targeted marketing actions
7 sections • 45 lectures • 3h 21m total lengthCheck current priceEnglish
Implement customer-churn classification, behavioral customer clusters and a product recommender using collaborative algorithms within a four-project ML compilation, no component is counted separately
3 sections • 28 lectures • 8h 58m total lengthCheck current priceEnglish
Prepare customer data and features in Python, build BG/NBD lifetime-value models and compare XGBoost and LightGBM approaches for market-strategy decisions
6 sections • 42 lectures • 5h 24m total lengthCheck current priceEnglish