Artificial Intelligence in Marketing
University of Virginia Darden
Algorithms, networks, customer data and personalized marketing, case-oriented strategy
Compare AI training for customer analytics, marketing data and interpreting campaign results.
333 courses in this collection
University of Virginia Darden
Algorithms, networks, customer data and personalized marketing, case-oriented strategy
Chartered Institute of Marketing (CIM)
Two days across data analysis/modeling, workflows and campaign management, segmentation, targeting, customer journeys, measurement, generative text/image/video, responsible AI
DMAnc
Module 1: prompting, brand voice, marketing tasks, LLM basics, copyright/privacy/hallucinations and oversight. Module 2: content, SEO clustering/topic mapping, ads, persona messaging, customer insights and social/review sentiment
Anicca Digital
Ten days/three modules: AI marketing, prompts, generative content and multimedia, agent building and marketing automation, agents for content/social/SEO/landing pages, advertising/analytics, business productivity,…
American Marketing Association (AMA)
Four live sessions: research, goals/audience/positioning and strategy, multi-format content, data and reporting
Arun Singhal B-Tech MBA With 45+ Exp with Unilever, J&J, Danone, etc.
Apply AI to customer insights, market segmentation, value propositions and marketing campaign planning
Stuart Wesselby
Develop an AI-supported email marketing and automation workflow
Video School, Phil Ebiner, Stella Chrysaki
Use ChatGPT to plan email sequences and draft personalized email campaigns with a coherent customer journey
Belad Tech Academy
Build and segment email lists, use generative AI for newsletters and personalized cold outreach, create campaign landing pages and interpret email analytics
SDSU Payne School of HTM Ira Vouk
Adapt business web content for AI search recommendations and compare conventional SEO with AEO and GEO
Yassine Rochd
Audit brand visibility in AI answers and adapt content for AI interpretation and source selection
Ing. Tomáš Morávek, Learn Digital Advertising
Set up and optimize Google and Meta advertising with AI tools and connect the work to GA4 measurement
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