AI Marketing Courses

Marketing focus

AI for Data-Driven Marketing Strategy and Operations

Build marketing data foundations, interpret predictive churn/CLV/propensity models, design experiments and incrementality tests, connect scores to lifecycle journeys and govern optimization decisions

Dr. Amar Massoud · Udemy

Inside the course

What you’ll cover

Build marketing data foundations, interpret predictive churn/CLV/propensity models, design experiments and incrementality tests, connect scores to lifecycle journeys and govern optimization decisions

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Recorded Udemy course advertised with a public course preview. Exact lesson count may be unknown. Purchase or organization-subscription terms and current availability require checking

Learning decision: Frame an audience or offer question; make An evidence-based campaign brief; check Sources, assumptions and a next test.
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.

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Marketing focus

Applying Data Analytics in Marketing

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Marketing analytics applies causal analysis and AI/ML predictive models to customer behavior, text/sentiment/topic/network analyses to user, firm and AI-generated content, and conjoint analysis to preference, examples address CLV, churn…

Four modules and five assignments. Intermediate. Coursera estimates two weeks at ten hours per weekCheck current priceEnglish
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Marketing focus

AI-Driven Brand Campaign Strategy and Optimization

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Four modules build an AI-driven omnichannel brand campaign: creative generation and testing, predictive audience targeting and personalization, automated experiments/A-B and multivariate tests, cross-channel attribution, predictive KPIs…

Advanced, self-paced course. Coursera estimates two weeks at 10 hours per week. Four modules and 20 assignmentsCheck current priceEnglish
Read course details