Six modules apply GenAI to digital advertising, SEO/keyword research and technical audits, multi-format content, e-commerce/product descriptions and personalization, email copy/campaigns, then responsible-use considerations and a final…
Course JSON-LD PT17H4M42S across six modulesCheck current priceEnglish
Applies GenAI to product marketing: practice with ChatGPT and Google Ads AI, optimize campaigns with data-driven frameworks, and evaluate campaign metrics to guide strategic decisions
Published estimated study commitment: 3 hours to complete. Flexible, self-paced schedule. Study estimates are distinct from total video runtimeCheck current priceEnglish
The module centers on marketing-team operating workflows: applying a GenAI future-ready framework, planning adoption with a roadmap/resources, creating a presentation with Gamma, and using AI for cross-functional collaboration, project…
Published estimated study commitment: 3 hours to complete. Flexible, self-paced schedule. Study estimates are distinct from total video runtimeCheck current priceEnglish
Create personalized ad creatives with Gemini, Bannerboo or Elai, automate Google Ads AI and Facebook Ads Manager campaigns with targeting/budgeting, and analyze CPA, CTR and ROAS to optimize results
Published estimated study commitment: 3 hours to complete. Flexible, self-paced schedule. Study estimates are distinct from total video runtimeCheck current priceEnglish
Meta Page/Business Suite setup, content and community, Ads Manager objectives/measurement, Pixel, Conversions API, Custom/Lookalike Audiences, ChatGPT for audience research, creative, ad copy, test plans and campaign optimization
Eight weeks at two hours per week. IntermediateCheck current priceAsk about teaching language
Seven modules apply Copilot to campaign planning, ad/social/email content, market trends, segments, A/B variants, Power BI/Excel monitoring, Copilot Studio content-request and brand-guideline agents, responsible AI and an end-to-end…
Seven modules, about nine hours, intermediate, seven assignmentsCheck current priceEnglish
Three modules apply ChatGPT to business emails/articles/headlines/scripts and promo copy, prompts for audience, tone and brand, social content, ad/sales copy, scheduling, review analysis and automation
Three modules, about four hours, 12 assignmentsCheck current priceEnglish
Two modules apply GenAI to blogs, ads, social/video, personalization and email, audience targeting, A/B tests, predictive analytics, sentiment and campaign optimization, with applied case studies
Two modules, about five hours and eight assignmentsCheck current priceEnglish
Six modules use RACE prompting and Gemini with Google Workspace for buyer personas/reviews/competitor research, trends/customer journeys, SEO/FAQ schema, Google Ads copy, campaign briefs, emails, Sheets data cleaning and performance…
Six modules, about four hours and six assignments. BeginnerCheck current priceEnglish
Six modules connect marketing fundamentals (segmentation, targeting, positioning, branding) with ad targeting, recommender algorithms, personalization and LLM/text analysis, includes a ChatGPT marketing exercise, final organizational AI…
Six modules, about two weeks at ten hours/week. Six assignments including peer-reviewed workCheck current priceEnglish
Nine modules build an AI-informed strategy from concrete analysis tasks: map AI-influenced search and recommendation touchpoints in the buyer journey, translate AI insights into a time-bound, geo-targeted plan with channels, budget,…
Published estimated study commitment: 8 hours to complete. Flexible, self-paced schedule. Study estimates are distinct from total video runtimeCheck current priceEnglish