AI Marketing Courses

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Beginner to Intermediate AI Course: Using ChatGPT, Claude, Copilot, Gemini, and Other Tools for Business and Marketing

Marketing module covers personas and marketing copy/content for social, email and web

University of Sydney Centre for Continuing Education · Provider website

Inside the course

What you’ll cover

Marketing module covers personas and marketing copy/content for social, email and web

Audience and starting point

No prior prerequisites are stated. Participants need access to a common AI assistant. Free versions suffice for core activities. Bring a device for in-person delivery. A large or second screen is recommended for online exercises

Access and subscriptions

Upcoming date

Dates and sessions

2026-11-18 and later dates

Learning decision: Frame an audience or offer question; make An evidence-based campaign brief; check Sources, assumptions and a next test.
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.

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Related tasks, tools and formats. Check the differences before choosing.

Marketing focus

AI Content Creation

Chartered Institute of Marketing (CIM)

Hands-on prompting and context engineering for copy, images, video and audio, research and write long/short-form copy in brand voice, create/edit/adapt illustrations, infographics and moodboards, generate video, speech and music,…

1 dayGBP 525 · From £525, excluding VAT. Virtual. Member discount advertisedAsk about teaching language
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GenAI for Market Research Analysts

Coursera

One module includes hands-on GenAI activities for trend forecasting, customer segmentation, survey creation and competitive analysis. The page names demos for customer trends with Claude, survey creation with Microsoft Copilot, and…

Published estimated study commitment: 2 hours to complete. Flexible, self-paced schedule. Study estimates are distinct from total video runtimeCheck current priceEnglish
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