Value-based marketing, consumer behavior, brand, AI-era digital marketing, display/search ads, AI/user content and ROI, capstone
88.5 hours over 9 modules. Cohort Oct 13–Nov 30 2026SGD 13080 · full tuition inclusive GST. Maximum-funding rate conditionalAsk about teaching language
Copywriting principles, benefits and proof, headline/hooks, AI-copy diagnosis, editing, voice and a comparison test of human, AI and hybrid copy
Two modules. The page lists dates but does not state session hours in the captured course pageUSD 500 · Fall 2026 promotional price shown as $500 versus regular $1,000. Tax/checkout basis not statedAsk about teaching language
AI-supported ideas for campaigns, launches and content, audience pain points/objections, stronger briefs, hooks and messaging, evaluation before launch
Two modules. Session hours are not stated on the pageUSD 500 · Fall 2026 promotional price shown as $500 versus regular $1,000. Tax/checkout basis not statedAsk about teaching language
Diagnose underperforming content, crawl/index state, traffic opportunities, competitor/topic gaps, conversion metrics and repair/optimize content for SEO and AI answer engines
Two modules of two hours each (4 scheduled live hours)USD 500 · Promotional price shown as $500 versus regular $1,000. Tax/checkout basis not statedAsk about teaching language
AI search landscape, AEO/GEO/AEM strategy, source authority and citation, content structure, audits, traditional and AI-search measurement
Two sessions of two hours each (4 scheduled live hours)USD 500 · Fall 2026 promotional price shown as $500 versus regular $1,000. Tax/checkout basis not statedAsk about teaching language
Content strategy for traditional and AI search, GEO, useful/citable content, governance, measurement and scaled content operations
Four live hours total, two per moduleUSD 500 · Fall-1 and Fall-2 promotional price shown as $500 versus regular $1,000. Tax/checkout basis not statedAsk about teaching language
Diagnose weak AI drafts, edit for specificity/trust/brand voice, create a working voice guide, apply editing filters and review content across email, social, ads and landing pages
Two modules on Oct 27 and 30. Session hours are not stated in the captured pageUSD 500 · Fall 2026 promotional price shown as $500 versus regular $1,000. Tax/checkout basis not statedAsk about teaching language
Use Claude to refine positioning and briefs, compare campaign options, combine research inputs, execute content/workflow tasks, evaluate automation boundaries and coordinate multiple models/tools
Four live hours total, two per moduleUSD 500 · Fall 2026 promotional price shown as $500 versus regular $1,000. Tax/checkout basis not statedAsk about teaching language