AI Marketing Courses

Marketing focus

Content Marketing with AI Course: Strategy, Planning and Creation

Audience profile, content strategy, four-week calendar, visual/video/social content, workflow and measurement tasks

University of Sydney Centre for Continuing Education · Provider website

Strategy and market researchContent and copywritingSocial mediaCreative visuals and videoCustomer analytics and personalization

Inside the course

What you’ll cover

Audience profile, content strategy, four-week calendar, visual/video/social content, workflow and measurement tasks

Audience and starting point

No formal prerequisite or prior AI experience is required. Basic computer and social-platform familiarity is recommended. Bring a laptop and charger and choose a business, product or campaign for the day's exercises. Existing audience information, brand assets and content examples are useful if available. Social account access is not essential because learners need not publish during class

Access and subscriptions

Upcoming dates

Dates and sessions

2026-10-22. 2027-03-19

Learning decision: Frame an audience or offer question; make An evidence-based campaign brief; check Sources, assumptions and a next test.
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.

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Marketing focus

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Marketing focus

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Shared topic: Strategy and market research

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