Learners assess agentic AI for content generation and campaign experimentation. Design brand-safety guardrails, examine privacy exposure from agentic personalization, rehearse incident containment, and distinguish content velocity from ROI. A hands-on playbook workshop produces a campaign-governance playbook for their team
Audience and starting point
Normally two years of relevant marketing/customer-facing experience and basic marketing familiarity. Specified adjacent governance/transformation roles may attend. No coding background required
Practice and assessment
Assessment: Thirty-minute oral questioning. Independent grading quality not tested
Access and subscriptions
Apply Now links to SITLEARN course application. No application or account action taken
Certificate or credential
Certificate of Attainment requires 75% attendance and passing the non-credit assessment. Qualifying attendance without passing yields a Certificate of Participation
Dates and sessions
2027-01-27. 2027-03-17
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.
Four modules cover GenAI literacy/governance, multimodal content/brand voice, SEO and AEO, conversational AI/hyper-personalization and agentic journeys, marketing analytics/optimization/ROI, includes hands-on work and an…
Four modules, about one week at ten hours/week. Four assignments. IntermediateCheck current priceEnglish