Related skills · check the marketing fit
Senior marketing leaders examine board-level AI decisions, choose central, federated or hybrid AI-enabled marketing operating models, draft AI usage/data-privacy/brand-safety policy elements, map future roles and build/buy/borrow AI…
Data & Marketing Association UK (DMA) · Provider website
Senior marketing leaders examine board-level AI decisions. Choose central, federated or hybrid AI-enabled marketing operating models. Draft AI usage/data-privacy/brand-safety policy elements. Map future roles and build/buy/borrow AI talent choices. Prioritize use cases. Assess martech/vendor fit. And prepare a board-ready AI investment business case/ROI case
Designed for senior, budget-holding/decision-making marketers. No formal credential prerequisites stated
A Book route is listed for both sessions. Booking not tested
Official page lists Oct 28, 2026 and Jan 27, 2027 online sessions
Related tasks, tools and formats. Check the differences before choosing.
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