Four chapters (16 videos, 53 exercises) implement marketing ML: logistic regression/decision trees and churn-driver interpretation on telecom data, RFM/linear-regression next-month CLV prediction for an online retailer, and k-means/NMF…
Four chapters (16 videos, 53 exercises) implement marketing ML: logistic regression/decision trees and churn-driver interpretation on telecom data. RFM/linear-regression next-month CLV prediction for an online retailer. And k-means/NMF product-purchase segments using grocery data
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Four chapters (17 videos, 55 exercises) use online-retailer transactions for cohort acquisition/retention metrics, RFM value scoring and custom segments, then prepare and scale RFM features, fit k-means and interpret the resulting…
Intermediate Python, four hours. 17 videos and 55 interactive exercises. Prerequisite: Supervised Learning with scikit-learnCheck current priceAsk about teaching language
13 modules and 15 assignments. Intermediate. Coursera estimates two weeks at ten hours per week. Some assignments are shortCheck current priceAsk about teaching language
Apply k-means to RFM customer data, predict CLV tiers with a decision tree, build a churn pipeline and interpret commercial segments, alongside trade-area/store-location modeling
12 sections • 164 lectures • 15h 42m total lengthCheck current priceEnglish