Marketing focus
Four chapters (17 videos, 55 exercises) use online-retailer transactions for cohort acquisition/retention metrics, RFM value scoring and custom segments, then prepare and scale RFM features, fit k-means and interpret the resulting…
DataCamp · DataCamp
Four chapters (17 videos, 55 exercises) use online-retailer transactions for cohort acquisition/retention metrics, RFM value scoring and custom segments, then prepare and scale RFM features, fit k-means and interpret the resulting segments for marketing use
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DataCamp
Four chapters (16 videos, 53 exercises) implement marketing ML: logistic regression/decision trees and churn-driver interpretation on telecom data, RFM/linear-regression next-month CLV prediction for an online retailer, and k-means/NMF…
DataCamp
Four chapters (15 videos, 52 exercises) teach Apriori association rules and support, confidence, lift, conviction and related metrics, with interactive cross-selling/recommendation tasks for grocery, library, e-book, novelty retail and…
Packt Publishing
Prepare and visualize marketing data in Python, create hierarchical and k-means customer segments, predict customer value and classify customer choice