GenAI for Digital Marketing Specialists
Coursera
Page names GPT-4 email campaigns, micro-influencer campaign, social content, Runway thumbnail creation, Claude competitor analysis and ethics, two assignments plus peer review
Marketing focus
Practical GenAI applications for social marketing include content creation and campaign work, as identified in the official course syllabus
Coursera · Coursera
Listed level: Intermediate
Practical GenAI applications for social marketing include content creation and campaign work, as identified in the official course syllabus
Prior AI knowledge is not required. Familiarity with popular social networks is beneficial
Assessment: Published listing: 2 assignments. Advertised AI grading. Actual marking quality and instructor feedback untested. 1 peer-review activity listed. This does not establish instructor assessment. Retained assessment detail: Published listing: 2 assignments. Advertised AI grading. Actual marking quality and instructor feedback untested. 1 peer-review activity listed. This does not establish instructor assessment
Check enrollment and software access
Related tasks, tools and formats. Check the differences before choosing.
Coursera
Page names GPT-4 email campaigns, micro-influencer campaign, social content, Runway thumbnail creation, Claude competitor analysis and ethics, two assignments plus peer review
Coursera
Teaches when infographics suit audience communication, then applies ChatGPT and Piktochart to generate content, choose design and visualize data. Four syllabus sections include three substantive lessons
CUHK School of Continuing and Professional Studies (CUSCS)
Four units cover AI/e-marketing concepts, machine learning, NLP and predictive analytics plus SEO applications, AI-assisted content planning/creation and social analytics, ad targeting and customer interaction, and…