AI Marketing Courses

Marketing focus

AI-Enhanced Copywriting: SurferSEO, Upword and Anyword

A guided project uses SurferSEO, Upword, and Anyword to create engaging, search-optimized content through hands-on account setup and tool use, page syllabus has one project module

Coursera · Coursera

Listed level: Beginner

Inside the course

What you’ll cover

A guided project uses SurferSEO, Upword, and Anyword to create engaging, search-optimized content through hands-on account setup and tool use. Page syllabus has one project module

Audience and starting point

A basic understanding of content creation and copywriting principles is sufficient

Practice and assessment

Assessment: Published listing: 1 assignment. Retained assessment detail: Published listing: 1 assignment

Access and subscriptions

Check enrollment and software access

Learning decision: Start with a content brief; make Two message drafts; check Claims, brand voice and audience fit.
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.

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GenAI for SEO: A Hands-On Playbook

IBM

Four guided lab assignments produce keyword clusters and briefs, multilingual meta titles/descriptions, JSON-LD Article/FAQ/HowTo/Product markup, and an optimized SEO blog post. The course teaches prompt patterns, validation and…

Two modules, about four hours, four assignments. Public page crawl age last weekCheck current priceAsk about teaching language
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Marketing focus

AI-Enhanced Content Creation: Elevate Copywriting with Humata

Coursera

One module trains learners to use Humata prompts/source files to create audience-tailored advertising copy, ads, blog posts, website content, and email marketing materials

Published estimated study commitment: 3 hours to complete. Flexible, self-paced schedule. Study estimates are distinct from total video runtimeCheck current priceEnglish
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Marketing focus

Marketing Digital 5.0 - Potencie o seu Negócio com Inteligência Artificial

AEP (Associação Empresarial de Portugal)

Applied project is a digital-marketing plan for each participant’s business/project, built through practical tasks: AI-assisted baseline diagnostic, objectives, market/competitor and audience profiling, AI-supported channel strategy…

Page labels total duration 29 hours (28h training + 1h mentoring). Its schedule lists seven 4-hour group dates (28h), while narrative says 8 group-training sessionsEUR 675 · €675 member / €750 non-memberAsk about teaching language
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