Hands-on demonstrations and cases apply AI across marketing workflows: create text/image/audio/video content and stories, turn data into customer insight, targeting and predictive analysis, use workflows, automation and analytics to…
Chartered Institute of Marketing (CIM) · Provider website
Hands-on demonstrations and cases apply AI across marketing workflows: create text/image/audio/video content and stories. Turn data into customer insight, targeting and predictive analysis. Use workflows, automation and analytics to improve efficiency and campaign performance. Apply AI to customer experience and service automation. And select and scale tools responsibly
Practice and assessment
Practice: Provider advertises hands-on demonstrations and real-world cases across content, insight and automation. This confirms demonstrations/cases, not a learner-built or graded project
An original example for comparing learning plans. Ask whether the course teaches this task, includes practice and offers feedback; the diagram does not describe a provider’s course.
Hands-on live brief across the social media cycle: audience listening and campaign planning, generate copy and image/video/audio assets, write prompts, plan/schedule posts, adapt content, and analyze results using social listening,…
1 dayGBP 525 · From £525, excluding VAT. Virtual. Member discount advertisedAsk about teaching language
Four half-day units cover AI-supported customer-behavior and data analysis, customer profiles and personalization/recommendation systems, segmentation/targeting, A/B testing and multi-armed bandits, hands-on marketing strategy, and…
Four half-days (16 scheduled hours)Check current priceAsk about teaching language
Two days across data analysis/modeling, workflows and campaign management, segmentation, targeting, customer journeys, measurement, generative text/image/video, responsible AI
Virtual, two days. Daily timetable/asynchronous work unknownGBP 999 · from. Excludes VAT. Booking unit not labeledAsk about teaching language